The Story of MxMSP
Six years ago, looking at the constraints in our own distribution business model, we asked ourselves some difficult and critical questions:
How are our customers, resellers and integrators coping with market changes and how could we help them add more value? There were no easy answers but it was clear that solutions would have to be focused on services and providing true value to the end-user. In IT and security what is it that end-users want most - A reliable and well-functioning system and a fast and efficient service if anything ever goes wrong.
What if we had a tool to securely and remotely monitor, configure and manage all IP Technology devices we sell and made it available to our reseller partners so they could offer super high level of service at a reasonable cost? What if such a tool could help our resellers lower their installation and support cost and even help them make service income? We really liked the idea and started searching but could not find anything universal meant for a diverse world of IP end points like cameras, phones, NAS, WiFi-Bridges, Routers and Switches we sell. What if we made this a Cloud Offering for our partners? Maybe we could even preconfigure all IP technology products we sell to make the solution even better? After analyzing these questions we decided to take on the challenge and try to create a solution ourselves.
This original idea led us to invest in creating a suite of tools, all dedicated to making our resellers life easier and making our reseller partners more profitable. We called our new platform IP TechView - For viewing all IP Technology our partner sells and services. IP TechView became the foundation of our plan. We started with a universal multi-vendor solution mainly focusing on the space of IP Telephony (IP Phones, PBX system health and configuration including QoS issues and resolution) and IP Infrastructure (Routers & Switches, Wireless and including remote management of PoE.). Since we were very knowledgeable and dedicated to the MOBOTIX surveillance community and MOBOTIX camera solution we also knew the special challenges that segment had and realizing that we could offer some very important improvements in that field decided to create a specialized version for the MOBOTIX space which we decided to call MxMSP. This new specialized platform would cover some very important areas and help partners. We then moved on to build a follow-up product specifically designed to provide extra value to the end-user to make the overall solution even more attractive. This became MxMSP a Managed Services Platform for Mobotix Partners.
An Inspiration becomes Reality
Our vision turned into what today is IPTechView™ a platform that combines several important tools that have the power to change the economics for our reseller partners and improve the quality and reliability of all the solutions ABP Partners deploy. We build a tool set on one universal cloud platform that includes the following:
A multi-vendor capable cloud based EMS (element management system) and a companion RMM (Remote Monitoring & Management) tool designed to help our resellers grow the services side of their income from a "Break-Fix” business model to a "Preventive Maintenance" or “Managed Services” model.
We believe this will enable our technology partners to focus more on the customer, earn more repeat sales, offer more complete solutions based on customer’s business needs and offer all of this - including managed services - in a multidisciplinary environment. Telephony, Data-Networking, AV, Surveillance, Access Control, IT, IoT, (and more), in short, empowering resellers and integrators to truly become a customer’s IP TechPartner™.
At first it seemed like a pipe dream. But with many years of experience selling and deploying far-end NAT traversal solutions with service providers in the IP Phone service space we knew how to scale systems like NAT traversal or provisioning platforms for 100,000's of devices to support our ITSPs. That gave us a great head-start.
As we were completing our universal IPTechView™ and parts for our IP TechPartner™ platform, we realized that one of our largest customer groups - surveillance and physical security integrators - were missing a very critical link to grow their business. They needed an easy tool for end users that linked them to the technology they were investing in. They needed something integrated that would also include their video management needs. We knew we needed to add a secure Cloud VMS to our solution. That was the beginning of what resulted in the creation of MxMSP™ companion tool MxLINQ™.
MxMSP™ makes MOBOTIX installations easier and faster which helps our partners increase their business by completing more projects with fewer resources. MxMSP™ also provides the added opportunity for integrators to expand their customer service business and increase their recurring monthly revenue. MxLINQ™ links the end user to his technology by making access easy, being universally accessible on any device, super intuitive and most importantly by simplifying the special features that the MOBOTIX product line has to offer and making them easy to use for the end user.
ABP now offers MOBOTIX IP video surveillance cameras optionally preconfigures as MxMSP™-ready, in this case all cameras get shipped from ABP already pre-configured so they show up in the partners MxMSP Platform as un-assigned equipment. This means that when the cameras get installed on site they are already "connected" to the platform. Partners now can remotely connect to all devices as soon as they are plugged in and remotely finalize a project via MxMSP™, regardless of network equipment and with no local server.
MxMSP™ allows integrators and partners to create their own branded Video Surveillance as a Service (VSaaS), providing end-users cloud-based viewing via the MxLINQ™ companion WebApp; video storage and analytics; alerts and video verification. Real-time account and subscriber information is also available to easily manage subscription and users.
Important to mention is that the entire platform is designed to be multi-vendor and manages both physical devices and virtual cloud objects and services.
In addition to MOBOTIX cameras it also supports NAS storage devices, routers and POE switches, with wireless bridges and other devices coming soon. At this point the platform is already very close to the original goal of becoming a single pane of glass to manage all devices and cloud services a reseller needs to manage for his customers.