IP Sizzles: Why do we do it? Even though it takes a lot of energy and expense, we do Sizzles because our Attendees and vendor partners know it is worth it.

Technology and Business cycles are moving faster than ever. The world around us changes so quickly that it is key for all of us, Resellers, Vendors and ABP, to step out and re-sync to improve our business approach.  IP Sizzles 2008 will be a very interactive event in a workshop format that encourages attendee participation. Like our economy some areas are doing great while others aren't. Some resellers are swamped with work and sales are booming, while others have flat sales. IP Sizzles lets you learn from the Best. What solutions are selling today? How are others growing their revenues? What do you need to change in order to be in sync with today's market requirements?Twelve years or so back, when I was in charge of sales and marketing at another company in a different industry, I went to a conference and had an unexpected session on sales training. That session made an incredible impact on me, and in consequence, I was able to change the behavior of my entire sales team. The sales trainer I met then, was Dave Kurlan. Dave and I became friends, and his methods, and techniques had a long lasting effect on the sales of that company. We became friends and Dave had a long lasting effect on the sales of that company. I find that in many areas in technology, sales skills are still an afterthought. We invent the better mousetrap and think the customers will come. Most technology companies could get an unbelievable boost with just a bit of help in the sales skills area. For IP Sizzles this year, I invited Dave Kurlan to give us a half day sales presentation, and I am sure it will have the same sales boosting affect for you, as it had on me and my team in 1995. We also asked Dave to provide two follow-up Webinar sessions exclusively for resellers that attended IP Sizzles, so you can have your entire team get a firsthand experience of Dave's practical and intuitive training. All in all, that will give you about 5 hours of sales training by one of the nations best specialist in the field.

We are committed to the reseller channel, and our partners' success. Our partners believe that IP Sizzles is one of the most important contributions ABP can make to help grow a strong IP reseller community. You can only benefit from it, if you come. So I really want to encourage you to participate in this reseller meeting, that is much more than the sum of an exhibit, IP Technology presentations, and training. For ABP it's the soul of channel distribution, and the basis of our relationships in the industry.

IP Sizzles 2008 will be two days packed with information sharing through case studies, interactive roundtables, panel discussions, and exciting keynotes. The exhibit hall will be packed with new products. There are many networking opportunities, half a day of top notch sales training, a full day of technical training, and more. IP Sizzles includes a lot of social networking time during breaks, meals, and after the sessions. This allows you to meet vendors, Industry Leaders, our entire team, and have a lot of dialogue with your peers.

We know you will find answers to technical issues, form new relationships, discover business opportunities and find the seeds to new ideas that will help propel your business to the next level, prepare and define your future.

Why do we do it?... We do it for you, and so should you!! SEE YOU AT IP SIZZLES '08!!!

- Robert Messer